Pay Per Click Marketing
When doing adwords always work with an adwords certified professional who has passed all of the Google adwords exams and has all of the certifications so they know what they are doing. Google has recently doubled the spend requirement to be part of the partner program so we have stopped participating. I get it they make money selling ads, but our goal is not for you to spend money on adds forever, its to only use it while getting you into the organic results.
We will continue to do all of the certifications but refuse to turn into just a PPC agency. Its a crutch not a long lasting solution.
If you absolutely have to be on a specific keyword today, adwords can get you there quickly.
Its important to use adwords correctly, the system has a lot of features that if used right will save you money and more importantly give you better results.